Hon’ble Union Minister of State for Agriculture presents NDDB Dairy Innovation Award to finest dairy institutions

Hon’ble Union Minister of State for Agriculture presents NDDB Dairy Innovation Award to finest dairy institutions

Anand, 01 June 2018: Shri Parshottam Rupala, Hon’ble Minister of State for Agriculture & Farmers Welfare and Panchayati Raj, Govt of India honoured the finest dairy cooperatives of the country on 1st June, 2018, the World Milk Day at NDDB’s TK Patel Auditorium, Anand. Lady Extension Officers were also felicitated for their commendable work in empowering women through dairying. 

With a view to recognize the efforts of producer owned institutions and inspire them to sustain their efforts in future, NDDB decided to institute NDDB Dairy Innovation Award. The award would set benchmarks and help the organizations to adopt best practices and would encourage them to come up with innovative ways to expand their business operations through management excellence, transparency, quality products, process improvement, productivity enhancement, efficiency, value to farmers, social & gender inclusion and financial inclusiveness.

Shri Ishwarsinh Thakorbhai Patel, Hon’ble Minister of State for Cooperation, Sports, Youth and cultural activities (Independent charge), Transport, Govt of Gujarat; Shri Jaydrathsinhji Chandrasinhji Parmar, Hon’ble Minister of State for Agriculture, Panchayat, Environment (Independent Charge), Govt of Gujarat; Shri Lal Sinh Vadodia, Hon’ble Member of Parliament, Rajya Sabha;  Shri Dilipbhai Patel, Hon’ble Member of Parliament, Lok Sabha and Shri Dilip Rath, Chairman, National Dairy Development Board (NDDB) graced the occasion.

Speaking at the Awards Ceremony as Chief Guest, Shri Rupala said that dairy cooperatives have played a pivotal role in the progress of the dairy industry. Our rural dairy farmers have gained strength to sustain their livelihood while contributing to increased supply of milk to consumers. The cooperatives have provided rewarding employment to farmers and brought them closer to the market.

The Union Minister said that it is important in the interests of livelihoods that producer owned and controlled dairy institutions increase their existing share of the milk handled by the organized sector. Therefore, the producer based organizations should be motivated to contribute to the socio-economic development of our country and uphold the core principles and values of cooperatives. The Hon’ble Minister appreciated NDDB for instituting the Innovation Award. NDDB’s efforts are always aimed at safeguarding the interests of our rural dairy farmers.

The chief guest and other esteemed guests presented 21 Innovation Awards to the finest dairy institutions of our country. 12 Lady Extension Officers (LEOs) were awarded for their exemplary work in empowering women through dairying. 56 LEOs were also honoured for their role in women empowerment. The Hon’ble Ministers from Gujarat and Hon’ble Members of Parliament congratulated the awardees and also shared their valuable views on dairy cooperatives.

While releasing a book titled “Pashupalan Nirdeshika” Shri Rupala mentioned that dairy farmers need to be equipped to take care of their animals through better management, nutrition, feed, fodder and preventive healthcare. He hoped that this publication developed by NDDB will help farmers manage their animals better. He also released a NDDB-produced TV Commercial promoting consumption of milk & milk products and a film on Benefits of Artificial Insemination.

Shri Dilip Rath, Chairman, NDDB said that for the first time in dairy industry and particularly in dairy cooperatives NDDB is recognising those who innovate. They are special, because they follow an uncharted path. Shri Rath conveyed that since inception NDDB has spearheaded many innovations in dairy industry. And the legacy continues.

He highlighted some of NDDB’s new initiatives focussed on improving the livelihood of farmers - INDUSCHIP for genotyping of indigenous cattle; In-Vitro Embryo Production technology; Scaled up Mastitis, Brucellosis control project and IBR vaccination programmes; Village level Dairy Cooperative Societies taking up silage production and marketing activities on commercial basis; DCS making use of Gauchar Lands for fodder production; Quality Mark introduced by NDDB providing legitimacy to the Dairy Cooperatives in the market in terms of quality of the product, to address issue of micronutrient malnutrition by fortifying milk with Vitamin A and D, Milk Fortification Project initiated in collaboration with the World Bank and Tata Trusts; School Milk Programme initiated through NDDB foundation for Nutrition, where CSR funds are channelized to address the nutritional needs of the children; Use of Concentrated Solar Thermal (CST) technology benefitting many dairy plants across India in minimising energy cost; free source application “AMCS” developed by NDDB helping cooperatives digitise entire operations of village dairy cooperatives and most importantly ensuring direct milk bill payment to the individual bank accounts of milk producers; creation of Solar Pump Irrigators Cooperative Enterprise i.e. SPICE; Manure management - with a vision to provide additional income to farmers, reduce drudgery of women and in line with Swacch Bharat Abhiyan, experiments are underway for use of decentralised biogas plants by the dairy farmers and strengthening activities in Bee-keeping.

He said that the focus is on improving quality of life of the dairy farmers and especially women farmers. He congratulated the LEOs for their spirited work in enhancing women participation in dairying.